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The surprising link between social media scrolling and your spending habits

The surprising link between social media scrolling and your spending habits

September 05, 2025

Ever scrolled through Instagram, TikTok, or Facebook and suddenly felt the urge to book a trip, buy new gear, or upgrade something you didn’t even know you wanted? You’re not alone. Social media can quietly influence how we spend, save, and even feel about our money, often without us realizing it. 

In this episode of Wisdom in Wealth, Brendan Frazier, our Chief Behavioral Officer, takes you inside the subtle psychology of online influence.  

He shares:  

  • Why “social proof” can convince us to believe certain purchases are normal (even if they’re not right for us) 
  • How dopamine hits from likes, comments, and purchases can create spending habits we don’t notice forming 
  • Why image-heavy social media platforms like Instagram and TikTok can raise financial stress by feeding comparison culture 
  • A personal story about how a quick scroll led to an unplanned purchase in under three minutes 

Social media might be curated, but your life (and your money) are real. Dive in to learn simple ways to enjoy your daily scroll without letting it hijack your financial goals. 

🎥 Click play below to watch the full episode 
📚Or explore past episodes

RFG Advisory is an innovator in the wealth management industry that serves Independent Financial Advisors and their clients. Founded in 2003, RFG Advisory provides Advisors with a turn-key platform to maximize independence, including innovative technology, institutional-caliber investment management, marketing, compliance, business consulting, and operational support. We strive for excellence because your future is our priority!

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